ANALYTIC INSIGHTS DRIVE SUPERIOR OPERATIONAL AND FINANCIAL RESULTS

Your data creates a narrative. A story about where your organization has been, where it is today, and looking forward to where you want to be going in the future. For most organizations the challenge is to determine the business drivers, insights, and patterns that can have the biggest impact on driving innovation, operational performance, new markets and channels, and superior financial results.  

Our team at DIGINTEL is ready to help your organization achieve the transformation you envision and get the business benefits that get you to the next level. Let’s explore what DIGINTEL’s analytics, social media, and expert storybooks cognitive platform can to drive your strategic intent.

 

How Will You Put DIGINTEL TO USE FOR YOU?

 

FUNCTION

Marketing Department.

PRODUCT SOLUTION

DIGINTEL™ Cognitive Technology Platform including DIGINTEL Advanced Predictive Analytics, DIGINTEL Expert Storybooks, and DIGINTEL Analytics for Social Media. The DIGINTEL Intelligence Plaza is the perfect solution for building a community or network of stakeholders and experts.

MARKETING USE CASE

The DIGINTEL™ Cognitive Technology Platform provides an AI Watson engine to explore and discover insights, patterns, and anomalies previously undiscovered. Areas to explore included but are not limited to: campaign ROI, customer trends, customer profitability, CAC, response rates, marketing campaigns, and portfolio profitability.

Regardless of company size, the Internet is a critical environment, highly complex, and contributes significantly to massive amounts of data being collected. Most organizations are overwhelmed with the amount of data they are collecting. Not all data is equal, so which data is most relevant?  

Today, every company has a website dedicated to its clients or customers. Clients log in, and can easily peruse the company’s products or services. The marketing teams know that once on their site, the client or customer becomes a captive audience and identifiable.  So, as part of its marketing efforts, the team’s goal is to maximize the initial contact to conversion, whether a product or a service.

Personalization and relevancy are critical to driving top line revenue.  What are the variables most likely to drive conversion, customer loyalty, and engagement. With the DIGINTEL tools, business drivers and insights emerge that the marketing team can leverage to optimize operational performance.

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“In business, predictive models exploit patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision making for candidate transactions”.

According to Aberdeen Research, sales and marketing organizations that use predictive analytics witnessed a 76% higher click-through rate and double the sales lift from marketing campaigns than firms that did not. DIGINTEL advanced predictive analytics can play a significant role all along the buying funnel right from lead generation to tailored messaging to predicting upsell and cross-sell opportunities.

The DIGINTEL platform moves a company from the backward looking of BI analytics to the forward predictive world of measuring possible outcomes. Clicks, Web visits, open rates, downloads, and tweets all happened in the past. What if we could take this data and use it to predict what customers were going to do next? Could we possibly answer questions, such as:

  • Which of my customers are most likely to terminate service? What steps could I take now to remediate this?
  • Of the thousands of prospects my sales team are speaking to, which ones are most/least likely to buy? How can I align my sales team’s time with those most likely to buy?
  • Which of my current customers are most likely to buy some of my other products? Which products should I try to cross-market to which customers?

The DIGINTEL platform transforms the organization from one of tribal knowledge, hunches, and best-guesses given data not easily discovered to a highly responsive fact-based environment where decision can be made more efficiently and with better outcomes that drive revenue and optimize operating performance.

The DIGINTEL™ cognitive technology platform enables the company to ask key marketing questions to gain new actionable insights that can improve outcomes:

  • Which customers are most likely to be interested in this new product or service?
  • Which customers are most profitable?
  • How likely are our customers to want new product introductions?
 

DIGINTEL Predictive Analytics

DIGINTEL Analytics for
Social Media

DIGINTEL Intelligence
Plaza

 

DIGINTEL ANALYTICS

Your company owns vast amounts of data. DIGINTEL’s cognitive technology analytics platform provides natural language interactions, advanced analytics, and cognitive capabilities so you can understand what the data means to help you make important business decisions and move your company to the next level.

Start today to enjoy the unprecedented ease of use by analyzing and visualizing data as you like.