The use of AI in retail can generate several benefits. First, it helps people make smarter decisions, with more accurate and real-time forecasting. Good forecasts help improve supply management, define impactful thematic promotions, and optimize assortment and pricing. Second, AI can make operations more efficient, thanks to a combination of robotics and process optimization that enhances productivity and reduces manual labor costs. AI will enable retailers to increase both the number of customers and the average amount they spend by creating personal and convenient shopping experiences. -McKinsey & Co.